A well-orchestrated social media campaign requires active management of each platform upon which your business is present. This includes tasks, such as scheduling posts, responding to messages, engaging with your business’ audience, interacting with customers via comments and likes, tracking metrics, and more
To be successful at something, you must understand it. Social media is no exception. If you want to be a proficient marketer, you must understand the platforms your audience use, why they use that platform, and how you can connect with them on their network of choice.